An Eye for Illustration for Baylor Scott & White Health

  • Art direction
  • Design
  • Photoshoot logistics

As lead art director for BS&W Health, I oversaw the design for 11 versions of this print publication that spanned the North and Central Texas. That meant coordinating and directing two cover photoshoots each issue. (See behind the scenes at one of my favorite shoots.)

I also had the opportunity to leverage my skills as an award-winning illustrator for BS&W by finding and managing the best  illustrators in the business whether in the U.S. or abroad. And I received rave reviews from the client:

“Rod is an extraordinary art director … he re-imagined the illustration process for BS&W Health Magazine, and using his experience as an illustrator, encouraged other illustrators to give us their very best work … In addition, he led the effort to integrate print with interactive, increasing reader engagement. Rod is a joy to work with and makes a positive impact on everything he does.”—Patty Cook, BS&W System Director of Consumer Relationship Marketing

5/5
"Rod also exceeded expectations on multiple BS&W projects from concept to execution."
Patty Cook System Director of Consumer Relationship Marketing Baylor Scott & White Health
Patty Cook, System Director of Consumer Relationship Marketing
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"I can recommend Rod for any senior design position without hesitation!"
Jim Weidert
Social Entrepreneur, Founder - IntoWishin' Arts, Creative, Marketing, & Sales Consultant